4WD Supacentre is an Australian company known for providing a variety of outdoor and camping equipment tailored for 4WD enthusiasts. They offer a wide array of products such as camping gear, awnings, tents, LED lighting solutions, recovery gear, and other accessories. The company has gained popularity for offering quality products at competitive prices, making outdoor adventures more accessible to many individuals.

4WD Supacentre is the home of Adventure Kings outdoor and 4WD products. 4WD Supacentre operates a network of retail stores around Australia as well as this website and a seven-day-a-week Australian-based call centre.

4WD Supacentre’s company store network is growing rapidly with 24 across all mainland states and territories except NT. From Townsville to Melbourne and across to Perth, the majority of Australia’s population lives close to a 4WD Supacentre store.

Established in 2012 by the Vella family, Adventure Kings range of outdoor products has been sold through 4WD Supacentre stores where you can touch and feel the quality for yourself before you buy. At 4WD Supacentre all popular products are on display in fully stocked showrooms, and our staff are as passionate about the outdoors as you are and able to help with expert advice on anything from battery and solar questions to LED lights, camping setups and vehicle fit-outs.