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Unlock the Best Wines with Vivino: Your Ultimate Wine Companion


Wine is a beverage that has been enjoyed by people for centuries. Whether you are a wine enthusiast or simply enjoy a glass every once in a while, it can be difficult to navigate the vast selection of wines available on the market. This is where Vivino comes in. Vivino is a popular wine app that offers a range of features that can help you explore and discover new wines. In this blog, we will provide an overview of Vivino, including its features, pricing, and customer reviews.

About Vivino

Vivino is a wine app that was founded in 2010 in Copenhagen, Denmark. It has since grown into one of the most popular wine apps, with over 50 million registered users worldwide. The app allows you to explore and discover new wines, learn about different wine regions and grape varieties, and connect with other wine enthusiasts. Vivino also offers a marketplace where you can buy wine online, as well as a wine club that delivers a curated selection of wines to your doorstep.


Vivino offers a range of features that can help you discover new wines and connect with other wine enthusiasts. Some of the key features of the app include:

  1. Wine Scanner: The wine scanner allows you to take a photo of any wine label and receive instant information about the wine, including its rating, reviews, and average price.
  2. Wine Ratings and Reviews: Vivino has a large community of wine enthusiasts who rate and review wines. This allows you to read reviews from other users and get a sense of the quality of the wine before you buy it.
  3. Wine Recommendations: Based on your preferences, Vivino will recommend new wines for you to try. You can also browse curated lists of top-rated wines from around the world.
  4. Wine Marketplace: Vivino has a marketplace where you can buy wine online. The marketplace features a wide selection of wines from around the world, with prices ranging from budget-friendly to high-end.
  5. Wine Club: Vivino’s wine club delivers a curated selection of wines to your doorstep each month. The wines are selected based on your preferences and come with tasting notes and food pairing suggestions.


Vivino is free to download and use, but it also offers a premium subscription service called Vivino Premium. The Vivino Premium provides access to additional features, including:

  1. Unlimited wine scanning and rating
  2. Personalized wine recommendations
  3. Early access to new wines in the marketplace
  4. Discounts on wine purchases

Vivino Premium costs $9.99 per month or $99.99 per year.

Customer Reviews

Vivino has received generally positive reviews from customers. The app has a rating of 4.8 stars on the App Store and 4.6 stars on Google Play. Customers praise the app for its ease of use, comprehensive wine database, and helpful community of wine enthusiasts. However, some customers have noted that the app can be slow to load and that the wine recommendations are not always accurate.


Vivino is a popular wine app that offers a range of features to help you explore and discover new wines. With its wine scanner, wine ratings and reviews, wine recommendations, wine marketplace, and wine club, Vivino is a comprehensive resource for wine enthusiasts. While the app has received generally positive reviews, it may not be the best fit for everyone. We recommend giving the app a try to see if it meets your needs and preferences.


What is Vivino?

Vivino is a wine-focused technology company that offers a wine scanning app and an online wine marketplace. The app uses image recognition technology to identify and provide information about wines.

How does Vivino work?

Users can download the Vivino app on their smartphones, take a picture of any wine label, and the app will automatically recognize it and provide ratings, reviews, and other useful information about the wine.

Is the Vivino app free?

The basic features of the Vivino app are free. However, there is a premium version that offers additional features such as personalized recommendations, early access to wine sales, and exclusive offers.

Does Vivino offer an online marketplace?

Yes, Vivino also offers an online marketplace where users can buy wines directly from wine producers or retailers.

Is Vivino available in all countries?

Vivino is available in over 17 countries, including the United States, Canada, Australia, France, Germany, Italy, and Spain, among others.

How accurate are the ratings and reviews on Vivino?

Vivino’s ratings and reviews are generated by a community of wine enthusiasts and experts. The accuracy of the ratings and reviews depends on the quality and quantity of the data available.

Does Vivino offer wine recommendations?

Yes, Vivino provides personalized wine recommendations based on users’ tastes and preferences. These recommendations are generated using a combination of user data and artificial intelligence algorithms.

How does Vivino ensure the quality of the wines sold on its marketplace?

Vivino only partners with reputable wine producers and retailers to ensure the quality of the wines sold on its marketplace. Additionally, Vivino provides a money-back guarantee for any wines that do not meet users’ expectations.

Can users sell their own wines on Vivino’s marketplace?

No, Vivino does not allow users to sell their own wines on its marketplace. However, users can recommend wines to their friends and followers on the app.

Is Vivino only for wine experts?

No, Vivino is designed to be user-friendly and accessible to all wine enthusiasts, regardless of their level of expertise. The app offers helpful information and tips for beginners, as well as advanced features for experienced wine connoisseurs.

Editorial Team

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